Search engine optimization (SEO) is the art and science of increasing the visibility of web pages in search engines such as Google. Because search is one of the most common ways for individuals to find information on the web, ranking higher in search engines can result in increased traffic to a website.
How Does SEO Work?
Bots are used by search engines to crawl pages on websites, going site by site, collecting information, and indexing them. After the content has been indexed, various algorithms analyse the pages while considering hundreds of ranking parameters to determine the order in which the pages should appear in search results for a given query.
How many different kinds of SEO are there?
On-Page SEO: On-page SEO, also known as on-site SEO, is the process of optimising your website's content.
Off-Page SEO: This refers to everything that does not take place on your website.
SEO for local businesses:
Why Does Your Business Need SEO?
Organic searches will bring a large number of potential clients to your website.
SEO fosters trust and credibility.
It boosts traffic.
Improved User Experience
Impact on the Buying Cycle
Stay Ahead of the Competition
It's Easy to Measure
Gain a Competitive Advantage
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